How we move towards our goals of being an even stronger team for the future and practice excellence in our daily fire agent services delivery to our valued customers.

This is how we think.


We think customer first

We aim to understand the customer better than anyone else. To treat everyone as an individual and put people at the heart of our culture.


We deliver extraordinary service

We are focused on delivering service that makes our customers say “wow”. Extraordinary service they tell their friends and family about.


We strive for excellence

Passion and discipline ensures we are the best at what we do. We love what we do and do what we love to benefit our customers and invest in our growth through training. We focus on solutions rather than problems.


We challenge the status quo

We do not follow the industry, we lead it. It is in our DNA to challenge what is average and seek out better solutions. We start by doing more with less.


Together we create meaningful impact

We understand we are stronger as one and can make a real difference to people’s lives by working together. It is our “one team” approach of giving back to the community and our members. We wake up every morning not to make a living but rather to make a difference in this world. We save people’s lives.